Do you already have customers? Are you still in the early stages of development? Maybe you’ve recently received an award that’s worth talking about. Your traction and progress so farĪnyone who wants to learn more about your company is going to want to know what you’ve done so far. It’s the reason why your customer is going to want your product or service. The value that you provide to your target market is the glue that makes your solution right for your customer. Your solution needs to solve the problem you’ve described and be the right choice for your target customer. This is probably the easiest part of any pitch-describing what your company actually makes or sells. But, that salon will have a much better time marketing and attracting potential customers if it knows what kinds of customers it would like to serve. While it’s tempting to say that your products and services are for “everyone,” you’re much more likely to be successful if you are trying to market to a specific set of potential customers.įor example, it would be easy to say that a new hair salon is for anyone that needs a haircut. Your target marketĪll successful companies target specific types of customers. Hopefully, the problem you are solving is something they can relate to. If you can’t make customers lives better, they won’t buy from you.ĭescribe the problem your company solves by using phrases like, “Did you know that…?” or “You know how people have trouble with…?” Your goal is to connect with your audience and get them nodding along in agreement. Here’s a quick overview of what your speech should cover. And, no, speaking faster does not solve this problem! Instead, you need to craft an interesting and compelling narrative that leaves your audience asking to learn more about your business. Can you quickly describe what you do before you reach your floor? What to include in your elevator speechĮlevator speeches are tricky because you have to communicate a lot of information in a short amount of time. The name really describes what it’s all about: Imagine that you step on an elevator with someone and they ask you what you do. You can use your speech in a variety of situations, but it’s often more suited to social situations or during a very early introductory meeting where you have less time and just need to give an off-the-cuff description of what you do. You can learn more about elevator pitches by reading our guide and get started on a pitch deck with our free presentation templates.Īn elevator speech is always delivered verbally-it is a speech, after all. What’s the difference between an elevator pitch and an elevator speech?Īn elevator speech and an elevator pitch are very similar, but a pitch is frequently delivered to investors in a more formal setting and it’s likely that you’ll have a presentation slide deck (also called a pitch deck) to help you out.Ī pitch can also be delivered over email or even as a stand-alone slide deck that investors can view on their own time. After all, you never know if you’re talking to that one person who might be able to help take your company to the next level. Whether you’re at a party, at a networking event for startups, giving a quick overview to a potential investor, or just meeting new people, a solid elevator speech is your chance to introduce your company to potential customers, investors, and referrals. A great elevator speech will spark interest in your business and hopefully lead to a deeper conversation.Įlevator speeches are a great opportunity for entrepreneurs. An elevator speech is a 30- to 60-second answer to the question, “So, what do you do?” It’s a quick summary of your business and its value proposition.
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